Google's AI Search Feature Expands Globally: Now in 120 Countries with Multilingual Support
- 3RD4PR TEAM
- Nov 10, 2023
- 3 min read

Google's Search Generative Experience (SGE) is making waves, and let me tell you, it's not just a drop in the ocean. This AI-powered smarty-pants feature at the top of your search results is going places – 120 countries, to be exact. And it's not just showing off in English anymore; it's picked up Spanish, Portuguese, Korean, and Indonesian along the way. Talk about a language spree!
The Global Leap of Google's AI Search
Remember when Google's SGE first popped up at I/O 2023? Well, it's been about half a year, and Google's decided it's time to spread the love. This isn't just a small step; it's a giant leap for Search Labs users worldwide. Picture this: from the samba beats of Brazil to the serene landscapes of Bhutan, users are getting a taste of the future of search.
Languages and Features: The More, The Merrier
Google's been playing it cool since the Bard chatbot's frenzied debut. They started with the home crowd – English speakers in the US – then said 'Konnichiwa' to Japan and 'Namaste' to India. Now, they're rolling out the red carpet for a whole bunch of new language speakers. And get this – it's not just about understanding you better; it's about making the conversation flow. With SGE, you can chat away, and it'll get you, whether you're musing in Madrid or inquiring in Incheon.
Desktop to Android: AI Search Everywhere
If you're a desktop warrior, good news – Chrome's got your back starting Wednesday. And for you on-the-go folks, the Search Labs for Android app will be catching up soon. Imagine having a mini-Bard in your pocket, ready to dive deeper into your searches without the hassle of typing out every single question.
Ads and Answers: Keeping It Clear
Google's also promising to keep ads out of your AI convo's way. They're drawing a clear line – ads stay in their lane, and your AI-generated content stays in its own. No mix-ups, no confusion. Just you, your questions, and clear answers.
Lost in Translation? Not Anymore!
Ever got stuck on a word that just doesn't want to fit neatly into another language? Google's SGE is swooping in to save the day. It's like having a bilingual buddy who points out those tricky terms and says, "Hey, did you mean a necktie or a draw?" And for those of you grappling with gendered nouns, this feature's a game-changer.

From Science to Syntax: Expanding Horizons
Google's not stopping at languages. They're pushing the boundaries into coding and health-related searches too. So whether you're decoding DNA or debugging code, SGE's interactive definitions are there to light the way. This update's on the horizon, starting in the US and then, like a good secret, spreading fast.
FAQs
Q: What is Google's Search Generative Experience (SGE)? A: SGE is an AI-powered feature that enhances search experiences by understanding and responding to queries in a conversational manner.
Q: How many countries is Google's SGE now available in? A: Google's SGE has expanded to 120 countries.
Q: Which new languages does Google's SGE support? A: It now supports Spanish, Portuguese, Korean, and Indonesian, among others.
Q: Can I use Google's SGE on my desktop? A: Yes, SGE is available on Chrome for desktop users.
Q: Will ads interfere with my search experience on SGE? A: No, Google has ensured that ads will not disrupt the AI-generated content during your search sessions.
Conclusion
Google's AI search isn't just an upgrade; it's a revolution. And it's rolling out to a global stage. Stay tuned, because this is just the beginning.
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